Gift-man Gifts in a mom and pop business in the trendy Park Slope of Brooklyn. The neighborhood changed and owner Jack Russo modify his shop to respond to those demographic changes. That allowed him to stay in business for 32 years. Russo has created one of the most enjoyable places to shop in the neighborhood.  Tourists and technical savvy people now make a good percentage of his customers and he needed a website.

Responding to this necessity, I structured a website simple and elegant, easy to maintain and able to present information about his store and his merchandise as a place to visit in Brooklyn. Later the website evolved to an e-commerce site initially for his Brooklyn t-shirts, one of his most sold items, and later to most of his Brooklyn themed merchandise. Basically was developed in three stages in response to those changes.

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Posted on

April 30, 2013

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