- Over 20 years experience in the Publishing Industry.
- Attained managerial positions in design, production, printing and editorial departments.
- Combines award winning design skills with deep understanding of technology.
- Able to conceptualize and synthesize concepts, processes and ideas graphically.
- Quick and hungry learner.
- Proven accomplishments in design, project planning and management.
- Proven ability to solve technical problems and find efficient solutions.
- Proven relationship-builder with excellent interpersonal skills.
- Macintosh and Windows Operating Systems
- Macintosh Support and Software Installation
- Networking and Sever Management
- Preflight and printing quality control specialist
- Prepress and Color Separation
- Editorial, Layout, Production and Tracking Systems installation and setting: GN4, Layout 8000, Ad Track and ClassPag. Practical knowledge of CCI editorial system.
- PDF correction, PDF workflow, imposition
- PitStop and PitStop server
- QuarkXpress and Adobe CSS Software proficient: Illustrator, InDesign, Photoshop, Dreamweaver, Acrobat
- CSS3 and HTML5 coding
- CMS systems such as WordPress and Joomla
- Editorial Communication design, Editorial Layout
- Ad Design for newspapers and magazines
- Corporate Identity Design
- Book, book covers, catalogs, brochures and print material design
- Web design
- Info-graphics, statistics, presentation
- Image retouching, image manipulation
- Digital illustration
- Online Marketing
- Search Engine Optimization
- Social Media Strategy and Management
- email Marketing
- Bilingual English-Spanish
- Highly adaptable, mobile, positive, resilient, patient risk-taker who is open to new ideas.
- Responsible contributor committed to excellence and success.
- Enthusiastic, knowledge-hungry learner, eager to meet challenges and quickly assimilate new concepts.
- Productive worker with solid work ethic who exerts optimal effort in successfully completing tasks.
- Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving and streamlining complex work processes
- Professional whose honesty and integrity provide for effective leadership and optimal relationships.
Proprietorship – Designer • 2012-Present
Webprint Ideas provides design, maintenance, content and marketing for websites and e-commerce based on open source CMS. Provided training, help and technical support. Build and designed websites. Directed web site content creation. Wrote and created web content. Directed site maintenance and improvement. Performed site backups. Identified and resolved web site problems. Evaluated code validity and structure.
Designed and provided pre-press services for books, magazines and newspapers.
Senior Designer • July 2016- June 2017
Former Asbury Park Studio provided design, edition and wire content services to Gannett’s newspapers in the Northeast. As a senior designer I was responsible for the sports section of three daily newspapersm meeting three tight daily deadlines. Planed story placement where local stories have priority. Searched and selected wires according to readers preferences. Arranged text and art elements in a visually appealing way according to design style. Created illustrations, graphic compositions and typography elements that best illustrate news. Made necessary corrections to proofs. Worked occasionally in other newspapers. Selected and Imported art elements, such as wire digital photos or illustrations. Created illustrations, graphic compositions and typography elements that best illustrate news. Made necessary corrections to proofs. Collaborated with others to produce copy according to design specifications. The design was focused on clean and elegant layouts with strong visual elements according to the studio’s style standards. The studio was organized in highly collaborative teams of designers and editors interacting with news producers to ensure a product of excellent quality in content and presentation.
Consultant • April to Dec. 2014.
Implemented the redesign project of El Diario La Prensa of NY and La Opinion of LA in the editorial system. Programmed the editorial styles in the Miles GN4 Editorial System using GNHML, a proprietary markup language. Exported typography to HTML. Set and design master pages, Hundreds of templates and libraries in the Layout and Editorial Systems. Optimized workflow using the system for maximum efficiency with minimum personnel. Trained the staff. Set a training website with practical examples, videos and step-by-step instructions. Completed work within specified budgets and deadlines. Coordinated activities with multiple departments. Maintained design guidelines and standards. Managed multiple projects simultaneously. Conceptualized designs.
Contractor-Designer and Pre-press specialist • Jun-Jul 2013, Dec 2013-Jan 2014.
Pre-press and Design. Converted book covers to print specifications for a new on-demand print machine that requires less ink density without altering the visual color perception. Resized covers to new standard sizes without altering proportions and art concept. Digitalized of old copy dot files to Illustrator and photoshop files. Vectorized of old raster art and ilustrations. Converted composite text into editable text using OCR Color manipulation. Modified Photoshop and Illustrator files using layers, channels, UCR, GCR, ink density and color attributes.
Graphic Editor • Feb 2006-Feb 2012.
Producing designer who was also responsible for editorial design guidelines of the company. Supervised designers. Attended the editorial board meeting and suggested graphic ideas that best complemented stories and their content. Provided graphic points of entry for the reader. Organized the workflow. Worked, brainstormed and collaborate in ideas for future features that anticipated current news events. Trained staff on the use of the editorial system and workflow changes. Used off peak time to create info graphics and illustrations. Received several design awards. Developed scripts, design templates and programmed the markup settings in the editorial systems, considerably reducing page design time.
Technical consultant • April 2005 – Feb 2006
Evaluated and recommended changes that improved the editorial design. Publicized an interactive HTLM design guide for the company Intranet. Trained staff. Recommended and evaluated new equipment and software required for upgrading the ad production department. Modified the Editorial, layout and ad tracking system for a newspaper size change due to a new web press and paper roll changes that saved money. Tested the new press. Adjusted color curves, calibrated monitors, software and dot gain accordingly. Implemented and programmed the editorial, ad tracking and layout systems (GN3, AdTracking, Layout 8000) for a new zoned publication. Conceptualized the design of this new publication. Designed Master pages and templates, implemented editorial styles. Planned project stages. Monitored project progress. Ensured that projects met deadlines, standards. Reported on project status. Worked as a hands on Art Director and Designer for the publication. Provided technical assistance.
Pre-press Manager • Oct 1998 – Sept 2004
Managed the Pagination and Ad production staff. Supervised the overall production process from layout to press. Coordinated production and design with sales, editorial and press staff. Provided technical support, dictated conferences and directed editorial and ad design projects. Coordinated the newspaper redesign project. Created and published a design and technical training manual. Researched, tested and recommended the software and hardware required to improve the editorial and production departments. Integrated newspaper systems. Teamed with the IT department to implement and install the editorial system. Programmed and set the editorial system, including templates, master pages, library and typographic styles. Developed and installed a full pagination and total digital output from paste up and mechanicals. Oversaw, solved problems and implemented solutions for the entire production process. Supervised press output. Participated in ideas, brainstorming and meetings with the executive committee and Production Vice-president to advise in technology and design changes for the paper. Calibrated regularly the scanners, monitors and printers for best color reproduction, realized color tests in the printing plant facilities. Prepared material for printing presses. Examined images for imperfections, trained photographers and scanners. Monitored printing quality. Provided editorial servers maintenance and troubleshouting when required.
VP of Production • Oct 2004 – March 2005
Supervised the production and press processes. Coordinated the printer and production schedule for twelve publications. Developed a PDF workflow (hardware and software). Trained staff. Assisted in hardware and software troubleshooting.
Art director and Editorial Consultant • Jun 2003- Sept 2004
Developed the editorial concept, design and production workflow for a newspaper directed to the Hispanic market. Later worked as an Art Director an Editorial Consultant in charge of overall design, editorial and ads, copy editing, planning and layout.
Graphic Designer. Ads and editorial designer • Feb 1996 – Sept 1998
Worked with editor to design eye catching covers that illustrate current news. Maintained and assisted in image quality from different sources, scanned photos and art. Created page layouts and ad design concepts. Developed design concepts. Prepared illustrations for covers or ads. Used Mac operating systems, provided help in network and workstations troubleshooting and maintenance. Manipulated images and color-corrected images for print. Provided images for the website. Maintained archive of digital assets. Proficient in Photoshop, Illustrator, Acrobat and QuarkXpress.. Provided network and workstations troubleshooting and maintenance (Macs).
Publisher • April 1995 – Sept 1998
Designer, Editor and Publisher of this Community Newspaper. Directed newspaper edition, design, layout and administration.
Editor • April 1990 – March 1995
Started as a paste up artist, shortly thereafter promoted to Ad Design Supervisor and later to Production Manager. In 1993 promoted to Graphic Editor and News Editor. Responsibilities included newspaper layout, production, cover design and edition
Designed several magazines, community newspapers, and books. Designed websites for small to medium sized business (dynamic, static, e-commerce). Worked as creative for advertising campaigns directed to Hispanics.
Technical Support Manager • 1988-1990
Technical Support and industry liaison for a multinational with sales in more than 20 countries and plants in Colombia, Brazil, South Africa, Mexico, Venezuela and Peru. Responsibilities included training sales and technical staff. Dictated courses and technical conferences about the line of products and application in the industry. Visited customers and developed or modified products according to their needs. Acted as an application expert. Worked with the Technical Development Department to improve products. Increased customer loyalty by providing technical help. Imparted technical support for sales. Produced, wrote and edited a monthly magazine for the industry.
Technical Support Manager • 1986-1988
Chemical products and services for industry. Started as Technical Support Engineer for this company with offices in Colombia, Ecuador and Venezuela. Set a record increasing the service of the zone assigned that leaded to a more than 10 times monthly sales by studying the necessities of the big companies and with the Technical Unit developing, modifying and testing products for their necessities and at the same time maintaining an efficient management in the zone assigned. Promoted to Technical Support Manager for all the zones.